The current version of this application has not yet been reviewed.

Baby Buddy

Version: 1.9.6 | Cost: Entirely Free

Level 3 - Condition Management
Country: United Kingdom
Category: Fertility, Diet and Lifestyle During Pregnancy, Development
Released: 14/05/2016
Updated: 06/06/2017
Version: 1.9.6
Size: 126mb
Developer: Best Beginnings
Reviewed On: 03/04/2018
This App achieved an Orcha score of 83%

It was assessed as a Level 3 App. These apps can be focussed on general health or supporting specific health conditions. They may collect data and they may have a number of more advanced features. Where they collect data we assess their data use policies and compliance with relevant standards. Because they are health focussed we also assess their compliance in the Clinical Effectiveness as well as the User Experience domains.

This App does collect data and it is therefore assessed and scored based on its performance in all the sections of our review.

Data Security
17.6/30
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Clinical Assurance
42.8/45
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User Experience
22.6/25
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Developer description
Baby Buddy is your personal baby expert who will guide you through your pregnancy and the first six months of your baby’s life. It has been designed to help you give your baby the best start in life and support your health and wellbeing. Baby Buddy has been made for young mothers but gives lots of useful information and support to mothers-to-be and new mothers of any age. When you download the app you’ll get to create (or choose) your very own Buddy. She will be your virtual friend who will support you on the emotional, physical and social journey through pregnancy and becoming a new parent. Once you’ve created your Buddy she will ask you a few questions about you. This is so she can give you bite-sized bits of relevant and reliable information every day about you, your pregnancy and your baby. When your Buddy “talks” to you she’ll mention you and your baby by name. You can change your baby’s name in Settings at anytime so if you call your baby “strawberry” to begin with that is fine!  If you have a partner and you choose to tell your Buddy their name, she’ll mention them too. And if you are on your own your Buddy will give you useful information just right for you and to help you get all the support you might need. Additional fun features include: • You can do it! – a tracker for your personal goals and achievements • Ask me – type in any question for your Buddy to answer with expert information • Appointments – a handy reminder of the dates and times for your check-ups • Remember to ask – a reminder list for questions to ask at your next appointment • Videos – a growing range of clips to help you get your head around different pregnancy and baby topics • What does it mean? – a place where you can find the meaning of words • Edit me – where you can change how your Buddy looks and give her new outfits and accessories • Tell us what you think – where you can give us your feedback so that we can make the app even better ?Baby Buddy has been created by the child health and wellbeing charity Best Beginnings. The app has been made possible thanks to funding from the Big Lottery Fund, the Tedworth Charitable Trust and the Guys and St Thomas’ Charity alongside the technical whizz of our fab app developers Despark. Huge thanks to the many young parents, midwives, health visitors and doctors who have helped over the last three years to make Baby Buddy what it is. This is the 1.0 version of the app. Baby Buddy is endorsed by the Royal College of Paediatrics and Child Health, Royal College of Obstetricians and Gynaecologists, Royal College of Midwives, Community Practitioners and Health Visitors Association, Institute of Health Visitors, Royal College of Speech and Language Therapists. You may have heard about Baby Buddy from your midwife, health visitor or doctor. Health professionals in many areas in the country are already working with Best Beginnings and using Baby Buddy to support mothers-to-be and new mothers. Please look out for updates, as we will be regularly adding more content and making changes based on the feedback you give us. We ask that you complete each of the three short in-app questionnaires when you Buddy asks you to. They only take a few minutes to complete and once you’ve done them you’ll unlock a new accessory for your Buddy! Together we can make the app even better for you and future parents and their babies.   Testers of the app have said: “It’s really easy to use, and I’ve been using it every day. I don’t know if I have double baby brain from being pregnant with my second but I missed a scan before I had the app on my phone so the appointment reminders have been great for me. All my friends want it on their phone!” – Parent, 21, London “Great app. Really like the daily updates, idea of recording appointments with section for notes and keeping record of questions they want to ask at appointments. Good A-Z of definitions.” – Paediatrician, Reading
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We have identified that this App provides the following key features:

General Information
The App provides general information or guidance
Carer Support
The App provides features that help those caring for others
Goal Setting And Gamification
The App allows you to set health and wellbeing related goals and may support games and challenges around achieving that
Alerts And Notifications
The App provides alerts and notifications relevant to its area of focus
Automated Guidance
The App uses the data it has to provide automated advice and guidance about your health
Wellbeing Tracking
The App allows you to record relevant wellbeing information either manually or automatically using connected Apps or devices
WHAT DO WE LOOK FOR?

This review area looks at what information an App collects from you, what it does with that information and how secure is its handling of that data. For some Apps this is only a minor issue as they don’t gather much information. Other Apps can gather lots of very personal and sensitive information and for these it is important to know how they go about handling this.

Data Collection

The data collected about you is capable of identifying that it relates to you

The type of data that it collects is classified as sensitive data.

(Identifiable and Sensitive) - Because of the type of data that this App collects it is particularly important that the App takes the security and privacy of that data seriously and only enables others to see or share this information if you have expressly consented to this.

Data Use

The App does state that it won't share your data in any way with other people without your consent.

The App does allow you to share information in the App with other Apps, systems, organisations or users.

Data Security

The App doesn't encrypt the information it collects to make it safe from other people as it is transferred from the App.

The App does encrypt the information it collects to make it safe from other people as it is retained by the the developer.

WHAT DO WE LOOK FOR?

This review area looks at what evidence there is that there is a suitably qualified professional or organisation behind the App or that it has been endorsed, accredited or underwritten by such an individual or organisation. It also assesses what evidence there is around user testing and what evidence there is that supports the effectiveness of the App in terms of claimed health benefits. The higher the Level of the App and the more sophisticated its functions, the more crucial this becomes.

Professional Assurance

It was clear from our review that a suitably qualified professional or organisation was involved in the Apps development.

It wasn't clear from our review how regularly the advice and guidance given by the App was reviewed and updated by relevant professionals.

Testing

It was clear from our review that the App had been through end user testing as part of its development.

It was clear from our review that the App had been involved in any clinical trials or similar testing to demonstrate its ‘real world’ effectiveness.

Regulation

It isn't likely that this App could be viewed as a medical device that would require such an assessment.

WHAT DO WE LOOK FOR?

This Review Area looks at how an App has been designed to support the overall user experience. This includes its availability on both primary platforms, how customisable the App is, how well it caters for end users with different capabilities and needs – such as visual or other impairments – how content is managed, how well supported the App is and what it costs. This area also looks at overall User Review scores from both platforms.

Testing

It was clear from our review that the App had been through end user testing as part of its design and development.

Customisation

The App does provide customisable features.

End User Capacity

The App does provide support for users with poor sight. The App does provide support for users with hearing difficulties.

Support

The App does appear to provide user support and has a clear approach to dealing with user issues.

Cost

The App is entirely free to use.

We evaluate more apps than anyone, so that you can be aware of the good and bad.

Any score below 65% would indicate that an App has some issues that users should investigate further prior to using this App.

Scores below 45% indicate that an App has considerable issues or challenges and in its current form is potentially unhelpful or unsafe.

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